The presentation to the Southampton Branch of the Royal Pharmaceutical Society by Kazeem Olalekan on the 28th of February 2008 entitled the MUR Evangelist – a unique presentation by pharmacists for pharmacists was well received. Thanks to all for your constructive feedback.

[ Click here to view the presentation's feedback ]

The presentation stimulated the appetite of a great deal of the attendee and yearned to know more about MUROnline. They want to know how we plan to achieve the motivation of pharmacists. Troy Blake, a pharmacist from Southampton wrote: ‘I feel I know what an evangelist is but not what it would entail in practice – unsure – sounds exciting’.

It is exciting and we are certainly excited about this. The website is not done yet and we are still working on the content (hence the BETA release). The principle underpinning this project is this: As a group of pharmacists, we understand that the take-up of MUR could and should have been better, but there were valid issues around the implementation that probably alienated a significant majority of our colleagues. We also understand that the only people that will enable the patients to get the best value from the service are the pharmacists. So how does one re-motivate the pharmacist?

Presentations like this one is one way. We are very pleased that it is acting as a trigger for those who are not already accredited and a way to re-energise those who are already delivering the service. We have some interesting ideas about how to implement good MURs and we will share these. However, we also know that there are tons of very good practices out there. By being part of the MUROnline family, we encourage you to share these good practices with your colleagues; after all that is an integral part of the evangelist’s role. You are able to do this by submitting articles on the website.  Furthermore, we aim to make this the number 1 repository for anything relating to MUR. So on the website you might find clinical and practice information at your fingertip to aid the MUR process. Some of the contents may only be available to registered users of our site. MUR Online is the home of the MUR Evangelist and all the things you can do on the website will be at no financial cost to you. All we are truly interested in is a group of pharmacists delivering good quality MURs that will benefit their patients. Moreover, if you register in the BETA period, you can help shape the site’s contents. We want to achieve 100% service delivery across England and Wales in a fun way and taking advantage of Information Technology.

What is in it for me?

We have pondered over this a lot and we think we may be able to provide you with some answers. The overriding benefit is the satisfaction in knowing that you are doing all you can for your patients. We understand that you may want to be rewarded for your efforts. As a regular user of our site, you are demonstrating your passion for the service and we have devised a number of strategies to support you. Whatever your motivation, be it professional recognition or some other remuneration, then we might have something in it for you.

Now, just close you eyes and take a deep breath.  Think about the possibilities for our patients and our beloved profession. Make your mind up positively about MUR. Open your eyes and consider joining this innovation! Register as an MUR Evangelist today.

[ Related Content: Which User are you? Explaining the User Levels on MUROnline ]

So you have decided to visit us on MUROnline at www.medicines-use-review.co.uk. You are exploring the site and you are wondering ‘why should I register?’.

Well, we will try and explain:

There are four registration levels you should be aware of. You will have to decide which one you are. We will use the ‘home’ analogy to illustrate the user levels.

MUROnline (at www.medicines-use-review.co.uk) is the home of the MUR Evangelist. If you want a room in that house, you must first register and then request to be an MUR Evangelist by agreeing with the 4-point pledge. This is the highest user level. Once your details have been verified, you can pretty much use all the facilities available on the website. As of the BETA release, you can start to submit articles relating to your experiences of MUR. You may sign your articles anonymously or with your full name. You may also want to restrict who can view your articles to validated users only.  Moreover you can start to use your evangelist or ‘EV’ code. Use this to inform employers that you have signed up to this unique family of pro-active pharmacists. Ask them to go to www.murevangelist.co.uk to find out more about you. You can ask us to include as much or as little information about yourself on these pages. Also as an MUR Evangelist, you are automatically registered to receive pharmacy bookings from employers (Findapharmacist facility). What we do is provide a facility whereby the employer can contact you. The employer requests the services of an MUR Evangelist online and we simply forward that request to you either by e-mail or by you logging on to a special area of the website. It is entirely up to you to follow up the request. If you like the job being offered, just contact the employer directly. Do this as soon as you can, as the job is open to all the rest of the evangelists in the house. The jobs are offered on a first come, first served basis. That’s not all, we hope to build a network of online resources, some only available to MUR Evangelists and/or other users.

Now, lets just say you are a visitor. You walk past the home of the MUR Evangelist and you think: ‘I like the design of the house’ or maybe you think ‘I’ll like a room in the house one day’ or you think ‘I wonder what they are excited about in that house’. That’s OK. The MUR Evangelists have nothing to hide. We invite you to come in and have a look. You can have a look in a number of ways. This brings us to the other user levels on MUR Online. When you first register on MUROnline, you are designated a Registered User. This allows you limited access to some of the resources on our website. As we build more of these resources, we will determine which resources you can access. Being a Registered user is like being invited into the grounds on which the home is built. You enjoy the landscaped garden, enjoy the superb architecture of the building and we may even put up a show in the garden to tantalise your taste buds. Unfortunately, however, you cannot come in! We need to know who you are before you can come in. This is not because we are some secret cult…Oh no! This is just simple courtesy. If you want to be allowed in (and most people are allowed in), we need to be able to validate your identity. If we are able to do this, then your user level will be upgraded to a Validated User. As a Validated User you are privy to our discussions on MUROnline. The only major restrictions is that you are not allowed to submit articles and you are not contacted through the ‘findapharmacist’ facility. You may however, use a lot of the other features of the website. You may be a validated user if you are a pharmacy student (at University), a pre-registration pharmacist, a doctor, a booker for a pharmacy chain or independent. Lay members of the public may choose to be validated users of our site but we attach a strong caveat to this. Information encountered on the site are for qualified professional users only and must not be a substitute for professional judgement. Always contact your local pharmacist or doctor for professional advice. Now if you are a Pharmacist but not an MUR Evangelist then you will be designated a Pharmacist provided we can verify your identity. We like to know who you are. You may not want to be an MUR Evangelist because you do not work in community pharmacy but just want to keep up with what the MUR Evangelists are talking about. You may even have important information you wish to communicate to the MUR Evangelists to enable them give better advice to their customers e.g. PCT Pharmacist describing local prescribing trends and recommendations or an hospital pharmacist describing the common problems to be aware of etc.

Now you see. There is space for everyone. In summary, there are 4 user levels on MUROnline and they are:

1. MUR Evangelist
2. Pharmacist
3. Validated User; and
4. Registered User.

Which user are you?

Webmaster

MUROnline

As part of the project implementation, we have released a beta version of the web application for the first 6 months (From February to end of August 2008). The following functionalities will be available for use throughout beta:

1. Ability to register on site




2. Ability to request to become an MUR Evangelist




3. Ability to post articles onto the site.




4. Ability to post comments to articles.




5. Ability to use the Find a pharmacist feature of site free of charges throughout the BETA period.




6. Ability to verify an MUR Evangelist by entering the EV code on http://www.murevangelist.co.uk




7. Ability to use the Organised clinical pages to access information.




8. Ability to join the MUROnline facebook group – exclusive to validated users of MUROnline

…and much much more..


The following functionalities will be added in the beta period:

1. Any significant user suggestion and technical amendments




2. MUR Software




3. Extracts from Bedfordshire project’s companion book




4. Addition of more relevant contents.

The site will also run competitions in the following areas with the opportunity to win prizes:

1. Best functionality suggestion (which we subsequently adopt)




2. Monthly feedback raffle




3. Best Article of the month




4. Best Comment of the month




5. Questionnaire raffle




6. Most Significant Evangelist Award (Awarded every 6 months)

Please familiarise yourself with the terms and conditions of use of site.



Webmaster
MUROnline