In April 2007(1), the P3 Magazine published a survey conducted by TNS Healthcare of 100 pharmacies entitled ‘Why are some pharmacies not doing MURs?’. One of the key findings is that large pharmacies chains are more likely to conduct MURs because they promote the services effectively on their websites and in-store. The article suggested that this is the area where independent pharmacies may want to close the gap.

We hope that the BETA and subsequent launch of the full version of MUROnline and the accompanying promotion, will go a long way in making people aware of this innovative new service, which is now being provided routinely by their local community pharmacy.

The Pharmaceutical Services Negotiating Committee (PSNC) has produced a series of promotion materials to support the promotion of service across LPCs. Click here to download the materials.

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(1) Why are some pharmacies not doing MURs?: Exclusive Survey: Louise Tamblin from TNS: P3 Magazine, April 2007, p22.